Titleist introduces new Pro V1 and Pro V1x golf balls

The 2023 Titleist Pro V1 and Pro V1x have been unveiled following an extensive testing period with the best players across the world.

The new Pro V1 and Pro V1x are engineered with high-gradient core designs that deliver lower long game spin for increased distance and a more consistent flight – helping golfers hit the ball longer and straighter while maintaining drop-and-stop greenside control.

The new high-gradient constructions feature progressive firmness levels that lower long game spin without sacrificing short game spin. When combined with the continued advancement of Titleist’s manufacturing process, this produces more consistent spin and speed performance for even tighter dispersion.

“We’re looking for consistency in every element of golf ball construction, from the aerodynamics down to the core,” said Mike Madson, Titleist’s senior director – golf ball research and engineering. “We always want the ball flying in the same window regardless of how it’s oriented, and we want the ball to produce consistent launch, spin and speed on every shot. Consistency means when a golfer tees up a Pro V1 or Pro V1x, every properly executed shot they make is going to deliver the performance they expect and the performance they trust.”

The new Pro V1 and Pro V1x remain true to their unique play styles – Pro V1 offering the best combination of distance, spin and feel while delivering a penetrating ball flight as Pro V1x flies higher and spins more on iron shots and in the short game, while still offering low spin on longer shots to maximise distance.

Both balls feature innovations to improve on-course performance. These include all-new, reimagined cores which are built to be firmer on the outside and progressively softer on the inside, which promotes fast speeds and low long game spin. The new cores take inspiration from popular CPOs (Custom Performance Options) – the Pro V1 Left Dot and Pro V1x Left Dash – both of which feature high-gradient cores.

The 2023 Pro V1x features a dual core design, with the inner core increasing centre volume by 44%, from 1ins to 1.13ins in size. This works in concert with the high gradient, as the larger and softer centre helps to drive down long game spin and increase stability through the air.

Casing layers on both the Pro V1 and Pro V1x further neutralise excess spin while combining with the soft cast urethane covers – which feature spherically-tiled Tetrahedral Dimple Designs to optimise aerodynamics – to provide greenside spin and control.

Every two years, the introduction of next generation Titleist Pro V1 and Pro V1x golf balls on the PGA Tour signals another step forward for Titleist.

For Titleist’s Golf Ball R&D team, developing new Pro V1 and Pro V1x models that consistently outperform the prior generation models is a continuous process, rooted in prototype testing with the best players in the world and golfers at every level of the game. Titleist R&D uses this player feedback to iterate and validate the performance of new golf ball constructions, with final prototypes for the 2023 Pro V1 and Pro V1x models seeded on the PGA Tour in late September 2022.

Since then, more than 45 players have teed up new Pro V1 and Pro V1x models on the PGA Tour, including Will Zalatoris, who put new Pro V1x immediately in play to begin 2023 at the Sentry Tournament of Champions, his first start on the PGA TOUR since his win at last year’s FedEx St. Jude Championship. Sungjae Im and Viktor Hovland also teed up the 2023 Pro V1x at Kapalua.

White golf balls are available with play numbers 1-4, 5-8, and all the same play numbers 00 or 1-99. High optic yellow golf balls are available with play numbers 1-4.

The 2023 Pro V1 and Pro V1x golf balls (RRP £50) will be available in golf shops globally from January 25, 2023.