Next generation Titleist Pro V1 and Pro V1x golf balls


The 2023 Titleist Pro V1 and Pro V1x golf balls have made their debuts on the PGA Tour.

Titleist’s tour seeding and validation process for the new generation of the tour’s most-played balls – which are being manufactured at Titleist Ball Plant 3 in New Bedford, Massachusetts, USA – will continue in the coming weeks ahead of their global release. 

Titleist’s flagship models are trusted by more than 72% of players across the PGA Tour and major worldwide tours, with Pro V1 and Pro V1x golf balls used by the winners of all four men’s major championships in 2022.

“The Pro V1 and ProV1x, as a whole, are the best balls in golf so it’s hard to say, ‘How are you going to possibly make that ball better when it’s already the best?’” said Jordan Spieth, who has won three majors and 13 PGA Tour titles playing a Pro V1x. “When you think of anything being the best, you’re really going against yourself then. You’re trying to beat your former self versus worrying about the competition. I think Titleist does that. They continue to push being the best and continuing to stay number one – and that’s a really difficult thing to do.”