Optimising consistency – Cleveland HB Soft Milled putters

RRP: £199 (steel shaft), £249 (UST shaft)

Cleveland Golf’s new putter line – HB Soft Milled – features Speed Optimised Face Technology (SOFT) to help produce a purer and more consistent roll.

Each headshape is cast in steel before the sole of each putter is hand-polished and the face and back are milled to create finely tuned performance characteristics. Meanwhile, the new Speed Optimised Face Technology aids distance control with model-specific milling normalising ball speeds across the face.

The 10-strong line-up includes a model to suit every type of putting stroke – from streamlined blades to mid-mallets and forgiving full mallet designs. These headshape options are matched with Golf Pride Pro Only grips to complete the customisation of each design.