Titleist unveils next generation AVX golf balls

The new Titleist AVX golf ball has been unveiled – reengineered from core to cover to increase performance on every shot.

The new AVX (RRP £42 per dozen) builds on the ball’s unique combination of distance and feel through advancements to every layer. A new high gradient, high speed core delivers longer tee-to-green distance and exceptionally soft feel; while a new thin, high-flex casing layer provides lower spin on long-game shots. The 346 quadrilateral dipyramid catenary dimple design allows for a more piercing ball flight; and an updated urethane cover delivers softer feel and more greenside spin.

Relative to Pro V1, Pro V1x and Pro V1x Left Dash, the new AVX maintains its positioning as the lower flying, lower spinning and softer feeling performance option.

“When we ask golfers why they play AVX, the answer is usually distance and feel,” said Jeremy Stone, vice president of Titleist golf ball marketing. “When we ask them what they want more of, the answer is usually greenside spin. The new AVX is unique because not only were we able to give golfers more spin and control around the greens, but we were also able to improve on AVX’s strengths. Golfers are going to find the new AVX is a better golf ball across all performance attributes while still staying true to its original long and soft identity in the Titleist line-up.”