Nearly 70 years after Wilson Sporting Goods Co. redefined expectations around power and distance in the iron category, the company has announced the relaunch of its Dynapower franchise with the new line including drivers, fairway woods, hybrids and irons.
In 1956, Wilson introduced the original Dynapower iron and its patented bore-through hosel design, which revolutionised weight distribution. By drilling weight out of the hosel, Wilson was able to redistribute it directly behind the hitting area for more power.
The 2023 Dynapower irons build on this same concept. Using AI modelling, Wilson analysed thousands of permutations to identify the perfect variable thickness for each section of the face to make more of the clubface hot – especially centre-to-toe where approximately 85% of shots are hit.
“Dynapower changed the game of golf seven decades ago and it’s time for Wilson to do it again,” said Tim Clarke, president of Wilson Golf. “These powerful irons and adjustable drivers are built with our legendary history in mind as we continue to innovate and deliver top-of-the-line products that raise the confidence of golfers at all skill levels.”
The new irons feature a high moment of inertia head design for stability on off-centre hits, and a low centre of gravity – which fuels high launch and steeper descent angles. Designed with elite players in mind, they feature a thinner top line and optimal offset for a powerful and balanced look at address.
Meanwhile, the Dynapower drivers are available in two options – Carbon or Titanium – each offering thousands of custom fit settings.
The adjustable Dynapower Carbon driver (RRP £420) was designed for tour calibre performance. Carbon panels on the crown and sole help produce a lower spinning, mid-launch ball flight that allows maximum workability and distance. The PKR2 dynamic face thickness is optimised over the extended area of the clubface to power faster ball speeds, while the one-click hosel adapter has six positions, allowing players to adjust their loft and spin characteristics.
The Dynapower Titanium driver (RRP £370) focuses on forgiveness with a neutral-to-draw bias. A 16g rear weight helps produce a high MOI driver head with a deep, rear centre of gravity that delivers forgiving, mid-to-high launch angles. It also incorporates a PKR2 face design, and the one-click hosel adapter.
New fairway woods (RRP £220) feature rear weighting and variable face thickness to deliver fast ball speeds over the entire face for a higher, soaring ball flight. They also feature a 12g rear weight to produce a stable, high MOI clubhead that delivers forgiving, higher launch angles.
Finally, the Dynapower hybrids (RRP £195) showcase a low centre of gravity and variable face thickness to deliver easy-to-launch ball flight, precise distance with a tour player-preferred, flatter profile.
