Slip! Slap! Swing! this summer with The Melanoma Fund’s sun protection campaign

The Melanoma Fund – the charity behind the Slip! Slap! Swing! sun protection campaign for golf – is partnering with the Club Management Association of Europe (CMAE) to expand its reach this summer.

With heatwaves and record temperatures forecast for 2023, and rising rates of skin cancer across the UK, the campaign aims to encourage better sun protection habits and has already reached more than 500 clubs.

Slip! Slap! Swing! was launched in 2019, and golf clubs and tournament organisers can sign up and use the free toolkit of materials – designed to be displayed within the clubhouse and digitally to educate and encourage better sun protection habits.

The CMAE, which has more than 4,000 members across the UK, Europe, and MENA, will be working with the charity to encourage managers to sign up to the free campaign, and include sun protection within their health and safety practices, enhancing their duty of care to staff and members.

The Melanoma Fund also encourages golf clubs to stock SPF30 sunscreen in pro shops and provide free dispensers for ground staff. The charity provides a sunscreen support service to accredited clubs, offering non-greasy grip product at competitive prices, which include a donation to keep the campaign running.

Craig Cotterill, commercial director of the CMAE, said: “We will be working with the Melanoma Fund to actively position sun and heat protection awareness as a club’s responsibility throughout summer. Not only should all golf clubs take sun protection seriously but make sunscreen easily accessible for all.”

Michelle Baker, CEO of the Melanoma Fund, added: “We have already got the sports and outdoor industry to recognise the importance of sun protection. We now want to Slip! Slap! Swing! to feature in more golf clubs, creating a sizeable impact on skin cancer in the sport. This partnership takes us one step closer that that goal”.

For further information and to sign up to the Slip! Slap! Swing! visit