Titleist has launched a select range of Vokey Design SM10 wedges featuring P-G-S-L toe stamps.
The new feature is based on one of the trends from the Titleist tour truck. In recent years, Vokey tour rep Aaron Dill has received requests from players looking to remove the loft, bounce and grind markings from the sole of their wedges and replace them with a stamped letter – P for pitching wedge, G for gap wedge, S for sand wedge and L for lob wedge.
The new Tour Toe Stamp wedges (SRP £229) are available in the Raw Finish in the following configurations – P – 46.10F; G – 50.08F, 52.08F; S – 54.10S, 54.14F, 56.10S, 56.14F; and L – 58.08M, 58.12D, 60.04T, 60.08M.
“The customisation of wedges has changed so much over the years,” said Aaron. “I can remember my first time visiting the tour department in Carlsbad in May of 2005 and seeing Bob’s in-house sample rack with dozens of custom wedges. Almost all were stamped with a player’s initials, and I thought that was such a unique way to tell whose wedge was whose. I started stamping myself, and shortly after I joined the tour in 2007, I saw an opportunity to go further and explore new and fun ways to highlight players’ personalities on the backs of their Vokey wedges.”
It didn’t take long for Aaron’s canvas to extend past the back of the wedge. Having worked with numerous players who needed loft adjustments on their wedges, he began experimenting with sole stamping. Dill would weld out the original loft marking and replace it with a stamp of sorts. The most popular stamps became the P-G-S-L letters.
For some players, the toe stamps were a fun and interesting way to give their wedges a new look. For others, the stamps solved a real issue: “One player I recall needed his sand wedge to carry an additional eight yards, but he didn’t want to change to a different model,” said Aaron. “Even though a stronger-lofted sand wedge helped him hit the number he was looking to fly it, he hated seeing the new loft on the sole. The easiest solution was for me to remove the loft marking and replace it with a simple S stamping. He loved it, and the feature stuck.”
