Titleist has unveiled the AVX and Tour Soft AIM 360 golf balls – featuring a new 360-degree marking designed to improve precision and alignment accuracy.
The new AIM 360 design is the latest addition to Titleist’s lineup of Alignment Integrated Marking (AIM) products – which also includes Pro V1, Pro V1x and Pro V1x Left Dash Enhanced Alignment golf balls.
“AVX and Tour Soft AIM 360 models are great additions to the lineup because they give more golfers the opportunity to play an advanced alignment design,” said Frederick Waddell, Titleist’s director of golf ball product management. “It expands our AIM offerings to AVX and Tour Soft golfers, and the 360-degree marking on the golf ball gives players a very different look than Enhanced Alignment.”
The concept of Alignment Integrated Markings on Titleist golf balls dates back to 2007, when alignment features were added to the Pro V1 sidestamp for the first time. This integration was a direct result of tour player feedback, with many players already adding alignment features to their golf ball themselves. Since then, Titleist golf balls have featured a wide array of cues and subtle designs within the sidestamp to help golfers better aim their putts and tee shots. In recent years, the popularity of alignment features that go beyond the standard sidestamp has grown, leading to golfers requesting new designs printed directly on the golf ball.
To validate their design concepts, Titleist’s R&D team conducted a controlled test to measure precision in alignment between three markings – AIM 360, Enhanced Alignment, and the standard Pro V1 sidestamp. Golfers were instructed to line up the golf balls to their target, then precision was evaluated by measuring the left-right proximity to the hole of the aligned marking. The results showed that both AIM products improved precision in alignment by up to 35% compared to the standard Pro V1 sidestamp.
AVX AIM 360 (SRP £42 per dozen) is designed for players seeking a low-flying and low-spinning golf ball with very soft feel and excellent greenside control. The Tour Soft AIM 360 balls (SRP £34 per dozen) are designed for players who prioritise soft feel without sacrificing all-around performance.
