Titleist has introduced its AIM Performance design to the Pro V1, Pro V1x and Pro V1x Left Dash golf balls (SRP £52 per dozen).
The new AIM Performance design is the latest addition to Titleist’s lineup of Alignment Integrated Marking (AIM) products, which also includes AIM 360 and Enhanced alignment.
“Player feedback is at the core of everything we do in product development,” said Frederick Waddell, Titleist’s director of golf ball product management. “We saw a growing interest in various alignment aids and cues printed directly on the golf ball from the dedicated golfer. Our AIM lineup consists of three unique performance-oriented designs, all geared to help golfers set up and then start their golf ball on its intended line.”
The concept of Alignment Integrated Markings on Titleist golf balls dates back to 2007, when alignment features were added to the Pro V1 sidestamp for the first time. Since then, Titleist golf balls have featured a wide array of cues and subtle designs within the sidestamp to help golfers aim their putts and tee shots.
In recent years, the popularity of alignment features that go beyond the standard sidestamp has grown, leading to golfers requesting new designs printed directly on the golf ball.
To validate their design concepts, Titleist Golf Ball R&D conducted a controlled test to measure precision in alignment between four markings – AIM 360, AIM Performance, AIM Enhanced and the standard Pro V1 sidestamp. Golfers were instructed to line up the golf balls to their target and precision was evaluated by measuring the left-right proximity to the hole of the aligned marking through absolute angles. The results showed that each one of the three AIM products improved precision in alignment by up to 35% compared to the standard Pro V1 sidestamp.
The AIM Performance marking is designed after one of the most common additions tour players make to their golf ball – a long, straight line. The 105-degree AIM Performance line features a double-sided arrow shape, custom-printed on each golf ball opposite the Pro V1 or Pro V1x sidestamp. The marking is 65% longer than the standard 2025 Pro V1 sidestamp.
