Reengineered to produce more greenside spin, the new Titleist AVX golf ball improves short game control while maintaining low long game spin, distance and soft feel.
The new AVX (SRP £44 per dozen) advances tee to green performance through enhancements to every layer of the golf ball. There is a softer urethane cover providing increased short game spin and control, and a faster core formulation to deliver long distance with very soft feel. Meanwhile, a reengineered high flex casing layer dials in low spin in the long game, and optimised aerodynamics deliver a low, piercing ball flight off the tee with higher peak flight on mid-iron shots.
Golfer feedback is at the core of the development process for all Titleist golf balls, and when Titleist asked AVX players what they would want to see in the next generation model, the consensus was increased greenside spin.
To deliver this, Titleist engineers had to steepen AVX’s spin slope – the differential between long game spin and short game spin that a golf ball produces. Increasing or decreasing spin at one end of the bag without impacting the other is a difficult task, but AVX’s three-piece construction provides Titleist engineers with several pathways to explore in the design process.
Increased short game spin was unlocked through a reformulated urethane cover, which is thicker than that of the prior generation. This new cover delivers better spin and control around the greens with an even softer feel. Its thicker dimensions are complemented by a thinner high flex casing layer, which helps dial in spin rates from distance.
The core of new AVX was then reformulated to deliver more speed, which was key in balancing the cover changes, and providing the long distance and low long game spin that AVX players expect.
AVX – available in white and high-optic yellow – is recommended for players seeking long distance, low spin and a penetrating flight in the long game along with impressive stopping power into the green and very soft feel. Compared to Pro V1, AVX will fly in a lower window in the long game with lower spin and an even softer feel.
