Reflo – the sustainable performancewear brand part-owned by Harry Kane – has unveiled the first drop of its Autumn/Winter 2025 collection.
The AW25 collection is built around the theme of energy and the first release – Rooted Energy – celebrates energy at its source. Inspired by the steady, grounding force of nature, the drop pairs earthy colours with performance fabrics.
Every piece in the new collection is made from recycled materials, while a growing share of the AW25 collection is Reloop-ready – meaning garments can be fully recycled at the end of their life. With each product sold, Reflo continues its commitment to plant trees and recycle plastic bottles too.
“AW25 isn’t just a collection, it’s a statement of intent,” said Rory MacFadyen, co-founder and CMO of Reflo. “We’ve grown from being the sustainable alternative to building a clear path towards the top tier of performance sportswear. For golf especially, Rooted Energy proves that multifunctional, modular pieces can combine technical innovation, bold design and circular thinking. This is where the future of sportswear is heading, and Reflo is leading the way.”
