PING has launched the i240 irons – a players-style design that combines shot-making precision with score-saving forgiveness.
“The new i240 irons are engineered to appeal to a wide range of skill levels,” said PING CEO and president John K. Solheim. “They provide precision and control with a great feel, so they technically fit into the players iron category. But they also offer the MOI and higher launch of a game-improvement iron. We’ve designed it with more of a true cavity-back look to inform golfers of its forgiveness properties. They are a great solution for avid players who like the look, feel and performance of a blade-style iron but can also benefit from added forgiveness when they aren’t as precise with their ball striking. They pack a lot of performance into one model.”
A more traditional cavity design in the i240 irons (RRP £190 per club (steel shaft) and £200 per club (graphite shaft)) signifies the perimeter-weighting benefits of the iron while maintaining a clean, players-style look. Meanwhile, the cavity badge and activated elastomer technology allow engineers to save significant weight, which is re-allocated within the clubhead to position the centre of gravity lower for more distance, increased control and higher launch. The weight savings also increase the moment of inertia for more forgiveness, most notably in the long and mid irons.
“The i240 iron sits in the middle of our iron offerings, so it requires us to balance a variety of performance attributes that appeal to a wider range of golfers,” added John. “We’re seeing tighter dispersion and higher launch throughout the set that we know all players can appreciate. We’re also providing more distance in a way that is predictable and repeatable to ensure it meets the precise shot-making needs of the best players in the world.”
The multi-material badge, which is 8.5g lighter than the i230 badge, is comprised of a chrome-plated ABS with carbon fibre inlay. The activated elastomer insert supports the face, helping provide more efficient energy transfer across the entire face, and a softer feel and pleasing sound.
The face technology has also been updated with a return to fewer and wider grooves – a request from tour pros in search of more spin from the fairway. The engineers also maintained the player-preferred size and shape for distance and trajectory control. The i240’s sole design is similar to previous designs, with a rounded lead edge and ample bounce to promote smooth turf interaction.
