Cobra has announced details of its new family of AEROJET drivers, fairway woods, hybrids and irons.
The driver lineup builds on the LTDx design and debuts a new aerodynamic shape in all three models – AEROJET LS, AEROJET, AND AEROJET MAX – to deliver faster clubhead and ball speed.
Each of the new drivers (RRP £429) features PWR-BRIDGE Weighting Technology, the company’s first suspended weight design, which utilises a 13g internal bridge structure which is elevated above the sole to achieve a low, forward centre of gravity.
This structure also makes room for the PWRSHELL Face Insert, which debuts for the first time in a Cobra driver, and delivers a larger Sweet Zone for faster ball speed across the face. The insert features a new H.O.T Face variable thickness pattern, designed using artificial intelligence and featuring multiple zones with optimised thicknesses and shaping to deliver more efficient speed and spin across the clubface. A thin ply carbon fibre structure, which is 30% thinner than normal carbon fibre, is utilised in a raw finish in the crown and sole to allow more discretionary weight to be positioned lower in the clubhead for improved launch and spin characteristics.
The shape of the drivers is the product of years of research and testing with some of the fastest swings on the planet. When compared to a traditional driver, the AEROJET LS – the most aggressive aero shape of the three models – features a streamlined frontal area, raised aft and skirt, and a more curved crown with a peak that is moved as far from the face as possible. These contribute to a significant reduction in drag through the swing for increased aerodynamic performance.
When tested against the LTDx LS, the new design produced up to 1.5mph more clubhead speed in robot testing, making it the fastest Cobra driver design to-date.
The LS (Low Spin) model features the most aggressive aerodynamic shape, which is designed for players with faster swing speeds, and has forward adjustable heel and toe weights (12g & 3g) to tune a neutral to fade-biased ball flight.
Meanwhile, the AEROJET driver blends low spin performance with added stability and slightly higher launch, using a fixed back weight (12g).
The final model – AEROJET MAX – provides maximum forgiveness and the highest flight through an adjustable back and heel weight (12g & 3g) that can also be used to deliver a draw-bias when the weights are flipped.
The new fairway woods – AEROJET and AEROJET MAX – feature many of the same technologies to boost speed and aerodynamic performance. The AEROJET model is aimed at the widest mix of players, with a 12g fixed weight positioned in the rear of the sole for added forgiveness and high launch, while PWGR-BRIDGE and PWRSHELL H.O.T Face technologies provide faster ball speed through a low, forward CG and a more flexible face and sole structure. The AEROJET MAX is Cobra’s most forgiving fairway wood and combines the performance of the standard model with additional launch and draw bias, which can be tweaked using adjustable 12g and 3g weights.
This year’s Cobra hybrids (RRP £219) feature a new shape with lower heel, more rounded crown, and slightly raised aft, as well as the PWR-BRIDGE weighting and PWRSHELL H.O.T Face technologies.
The AEROJET ONE Length hybrid is designed in a shorter set up (37.25ins) to complement the ONE Length irons, but is also an option for all players with its launch and forgiveness characteristics.
The AEROJET family is completed with Cobra’s new irons (RRP £799), which feature a sleek design with a refined topline and several distance-enhancing technologies in-line with the 2023 metalwoods.
The PWR-BRIDGE weighting technology, which evolves upon the PWR-COR in the LTDx irons, optimises weight distribution and flexibility through an innovative floating weight design for greater power and distance.
This comprises a 70g steel weight which is completely separated from the face, body and sole of the club. This allows the centre of gravity to be positioned low to optimise launch and creates room for the body structure to flex freely, resulting in greater ball speed and distance.
To further increase face deflection for faster ball speeds, the AEROJET irons also feature the largest PWRSHELL insert yet, with a new H.O.T. FACE variable thickness pattern featuring a 22% larger thin area (1.9 mm at the thinnest point) than the LTDx irons.
Together, these technologies produce 10% more face deflection than LTDx, resulting in up to 1.8 mph faster speed and up to 3.5 more yards of total distance in robot testing.
To improve overall feel, a Polymer Feel System is incorporated using an injected polymer filler that encases the hollow area around the PWR-BRIDGE weight to dampen vibration for a soft feel and sound at impact.
The AEROJET irons are available in variable and ONE Length options.
