Rome’s iconic and glamourous style has provided inspiration for Italian clothing brand Chervò’s spring-summer 2023 collection – a fitting choice as the Eternal City gears up to host the Ryder Cup.
Since 1982, Chervò – an official supplier of the 2023 Ryder Cup – has been at the forefront of high-quality golf apparel in Italy. With some thrilling milestones to celebrate, including its 40th anniversary and the first ever Ryder Cup to be held on Italian soil, the company has looked back at its heritage for inspiration for the new collection – which is available in select stores now and online from March 20.
Reflecting on company archives, many pieces have adopted bold pink and electric blue colours. Throwback butterfly patterns in the women’s line and all-over diamond print in the men’s line feature heavily. Gladiator-inspired prints in the men’s collection of polo shirts see tigers and Roman shield patterns feature, while the women’s line has been inspired by Roman elegance, with tulip red a standout mood. Earthier tones such as green, light blue and beige find their spaces in both collections too.
The latest collection has also been made to enhance sports performance thanks to high-tech fabrics and innovative materials. Dry-matic fabrics and SunBlock technologies will keep you cool in the summer sun, while the Wind-Lock and CH THERMO LIGHT fabric will help keep you warm through the cooler early spring.
Chervò’s newest items will be worn on tour by players including DP World Tour pro Johannes Veerman, PGA Tour player Kurt Kitiyama, and Ladies European Tour star Noemi Jimenez Martin.
As an official supplier for the 2023 Ryder Cup, Chervò has also launched a separate line of clothing ahead of the event. The Chervò Ryder Cup collection for both women and men has been inspired by the spirit that defines the competition and sees elegant designs introduced across a range of items perfect for golf whatever the season.
