Darlington-based PGA Tour player Callum Tarren has announced a new global partnership with Husqvarna, the pioneer of smart mowing and robotic technology.
Callum will take on the role of brand ambassador for Husqvarna – which has its UK headquarters in Darlington – helping to reach golf fans and raise awareness of the importance of quality turf care on and off the course.
The brand ambassadorship will run for 12 months and see Husqvarna support Callum at upcoming events, as well as working closely with him to help reach a new audience of passionate golf fans.
“I am very happy to be partnering with Husqvarna as an ambassador,” said Callum. “There is a clear crossover between myself and what the brand stands for, so this partnership felt like a no-brainer, especially as I head into an exciting time in my professional golfing career.
“As a golfer, I spend a significant amount of time per week at the golf course and require the highest standard of lawn quality on the fairway for practicing and competing, and it’s Husqvarna mowers that make this possible. Husqvarna robotics in the professional segment allow greenkeepers at golf courses around the world to prepare courses for everyone from pros to amateurs to the highest standard, while their advanced solutions such as ride-on mowers, walk-behind mowers, leaf blowers and chainsaws all go hand in hand with all aspects of golf course maintenance.
“I have multiple residential Husqvarna products in my own garden including an Automower 415X, as well as a 120iB battery leaf blower and PW350 pressure washer, so it’s really reassuring to know that I can maintain the same level of premium quality lawn and garden care at home that I expect from my professional golf courses. My Automower 415X is particularly helpful as I can programme and schedule the robotic mower to take care of my lawn while I’m travelling and away competing around the world, freeing up time for what I’m most passionate about. I am looking forward to working closely with Husqvarna over the next year as their ambassador to showcase the brand and their advanced technology to my fans.”
Samantha Donnelly, senior marketing and channel development manager at Husqvarna UK, added: “We are thrilled to be working with Callum as an elite sportsperson especially as he grew up close to where our UK Automower producing factory is based. Callum embodies all of our brand values so he is the perfect fit as an ambassador. Callum has shown true dedication to the sport since the very start of his career, so we believe his ambitious and driven personality perfectly matches what our brand and premium products are all about.
“Being associated with a sport such as golf aligns well with our love and passion for green spaces from small home gardens to commercial lawns and sports turf. Our goal is to work with Callum as a true brand ambassador and hope the partnership will enable us to increase our brand awareness among sports professionals and fans, while helping to develop a further narrative on being global leaders in robotic mowing and how we support green space maintenance both at a domestic and professional level. We are excited to explore how Callum can help showcase this in a new and interesting way across the year.”
