England Golf’s iGolf programme, launched in 2021, has celebrated a major milestone as the 10,000th iGolfer transitioned from the programme into golf club membership.
The iGolf initiative was introduced with the vision of encouraging the estimated 2.3 million independent golfers in the country to play more, monitor their performance and foster competitiveness.
With the average club membership fee sitting at £1,181 and 10,000 subscribers having made the step into club membership, it is estimated that more than £11 million in membership fees has been driven by the initiative.
According to the latest iGolf Subscriber Survey conducted by England Golf, the programme has also had a big impact on golfing behaviour. 49% of respondents reported an increase in the amount they play, while 46% expressed their likelihood to join a club in the future. Meanwhile, 81% of current subscribers expressed satisfaction with the initiative. With more than 46,000 current subscribers, iGolf has proved incredibly popular since its launch.
The iGolf subscription package continues to evolve and subscribers can now enjoy a wide array of benefits including participation in iGolf events hosted by England Golf, other playing opportunities, and discounts.
Claire Hodgson, head of iGolf/iPlay, said: “We’re thrilled to witness the remarkable success of the iGolf initiative and the impact it has had on the golfing community. The transition of more than 10,000 iGolf subscribers to club membership underpins the effectiveness of our efforts in promoting inclusivity, fostering engagement, and our desire to support golf clubs across the country.
“We know the programme caters for a whole host of people who love their golf, but simply aren’t able to get on the course as much as they’d like. It also caters for others who can’t yet justify golf club membership. It really has proved to be the perfect solution for a number of people, and hopefully it continues to benefit more in the coming months and years.”
