McLaren Golf has announced its official launch alongside the introduction of its debut irons – Series 1 and Series 3 (RRP £360 per club).
First unveiled in March, McLaren Golf is aiming to translate decades of engineering expertise from motorsports and automotive design into golf.
“We’ve been working toward this moment for some time and there’s a real sense of anticipation in seeing it all come to life,” said Neil Howie, CEO of McLaren Golf. “Behind the scenes, we challenged every part of the process – from materials to construction – to uphold the exacting standards and constant pursuit of excellence that define McLaren. To introduce these irons to the world and see them in the hands of golfers is incredibly exciting.”
The development of the new irons started with Metal Injection Molding (MIM) – a specialised manufacturing process rarely used at scale in golf due to its complexity and cost.
McLaren Golf utilises MIM for precision control over material composition, internal geometry and mass distribution – allowing the team to design the position of every gram of weight, structural element and performance characteristic.
The Series 1 model is a tour blade engineered to challenge the assumption that true blades lack forgiveness. At address it presents a clean, compact profile inspired by the classic muscle-back. However, beneath the surface, proprietary metal blends and precise internal weighting create a structure that enhances consistency and stability while preserving the feel elite players demand.
Designed in conjunction with McLaren Golf tour player Justin Rose, and with input from other tour players, the proprietary metal composition, which is formed through the MIM process, is engineered to deliver the preferred sound and feel of a forged iron. MIM also opens the door for a unified internal weighting system that adds to the consistency, stability and overall function of the iron – effectively adding forgiveness to a blade without sacrificing workability.
Within the weight system, a significant area of tungsten is embedded within the back of the iron head to ensure a solid feel while also promoting consistent launch properties.
Meanwhile, McLaren Structural Mesh – a honeycomb-inspired pattern also utilised on McLaren supercars – maintains rigidity and face strength while removing mass from non-critical areas. That saved weight is redistributed to provide perimeter stability, increase moment of inertia (MOI), and fine-tune centre of gravity (CG) to deliver added forgiveness while preserving a compact profile.
Featuring a powerful engine built around its Metal Injection Molded frame, the Series 3 irons feature internal weighting and carbon fibre elements which work in unison to position the centre of gravity with precision and stabilise the club through impact.
Enabled by MIM, the internal geometry of each iron is precisely engineered to optimise weight distribution and performance throughout the set.
McLaren Structural Mesh is used to facilitate the redistribution of mass away from non-critical areas while maintaining structural strength. There is also a carbon fibre bonnet along the back of the irons, an aesthetic nod to the brand’s racing and automotive heritage and a critical performance element which impacts vibration management and refines sound and feel at impact while housing the unique calibration weight system.
The design’s unique heel cut sole design generates speed through the ground and resistance-relief on imperfect strikes. Collectively, the sole geometry is engineered to reduce drag and control turf interaction through impact.
