The PGA has announced new partnerships with Callaway and Abacus as part of its ongoing Tournament Strategy, which aims to reinforce the long-term sustainability of the PGA Tournament Schedule.
Over the last 12 months, The PGA and its tournaments team have been implementing the Tournament Commercial Partnership Framework, a key component of the Tournament Strategy. This framework has helped secure sustainable financial backing – enabling investment into prize money, additional Open Series events, and the introduction of a new Order of Merit within the Open Series.
As part of this work, The PGA has welcomed Callaway Golf as its Principal National Tournament Partner for 2025 and beyond. As part of this collaboration, the National Tournament Schedule will be known as Callaway PGA National Tournaments.
Callaway’s investment has also facilitated the expansion of the Open Series, which now includes two additional events – notably the Leeds Cup. As part of this partnership, the series has been rebranded as the Chrome Tour PGA Open Series.
Ben Sharpe, Callaway Golf managing director & president EMEA, said: “The PGA member is central to our business and our partnership with The PGA demonstrates our commitment to professional golf across the UK and Ireland. I’m particularly excited about supporting the National Tournaments because I love competitive sports and I believe it translates seamlessly into business – teaching resilience, adaptability and discipline. I can’t wait to see how PGA members get on at the events this year.”
Meanwhile, Swedish apparel brand Abacus has joined The PGA as a National Tournament Partner. Known for its innovative waterproof clothing, Abacus will equip PGA Tournament staff and National Final winners with award-winning waterproof suits.
Sven-Olof Karlsson, CEO and founder of Abacus Sportswear, said: “As a brand, we are committed to designing quality and innovative products to help players perform at their best. The golf course is hard enough – golfers don’t want to have to battle the weather too. Just like PGA members, we care about performance, and we are excited to be able to share more about our waterproof products with PGA members through the 2025 season.”
Richard Barker, PGA executive director – business development, added: “These investments strengthen our ability to enhance playing opportunities and drive the long-term sustainability of PGA Tournaments. We are making fantastic progress in our Tournament Strategy, now 12 months into a five-year plan. Making financially sustainable investments for our tournament schedule and expanding events is all part of the plan. This is made possible by partners like Callaway and Abacus, who we are excited to be working with and we thank them for their support.”
