PRG Golf has launched the Guinness Collection, bringing the world’s most iconic stout brand to a range of officially licensed golf accessories.
The new collection features a range of premium headcovers, accessories and on-course essentials inspired by the heritage, character and unmistakable visual identity of Guinness.
The partnership carries particular significance for PRG, which was founded in Northern Ireland in 2006 and marks its 20th anniversary this year.
The launch range includes four core collections, each drawing inspiration from elements synonymous with the Guinness story. The Two Pint Collections feature designs inspired by the famous pint itself, while the Toucan Collection celebrates one of the brand’s most enduring symbols. The wider range also includes the Icon Collection, while a selection of metal accessories, towels, scorecard holders, yardage books and flags are also available.
The range also introduces PrimaTouch, a new material platform for PRG that has been used across all soft goods. An advanced, tightly woven fibre material developed to enhance the performance and refinement of ultra-premium leatherette products, PrimaTouch provides increased structure, durability and longevity while offering enhanced resistance to water and staining.
Stephen Riley, CEO of PRG Golf, said: “As a company founded in Northern Ireland, this partnership is one we are incredibly proud of. Guinness is a brand that is recognised around the world, but with a rich Irish heritage and culture, something that resonates strongly with PRG. This collection allowed our team to create something that honours that legacy while introducing new ideas through design and materials. The launch of PrimaTouch is an important moment for PRG, and we felt there was no better brand than Guinness to showcase it for the first time.”
The Officially Licensed Guinness Collection is available now and includes driver, fairway and rescue headcovers; blade and mallet putter covers; zip totes; towels; scorecard holders; yardage books; flags; divot tools; ball markers; and bag tags.
