Golf Pride has expanded its ALIGN MAX offering following an increase in demand from both amateur and professional players.
The grips, which feature raised ridge technology, are now available in a ZGRIP model as well as a Jumbo size in MCC Plus4 model.
Designed to help golfers maintain consistent hand placement throughout the swing and improve clubface awareness, ALIGN technology was released in 2017. In response to player feedback about the desire for an even more pronounced ridge, Golf Pride introduced ALIGN MAX in 2025, featuring a 25% higher ridge. The second-generation grip quickly gained traction among PGA Tour players and amateurs – including 2026 Players champion Cameron Young, who uses the ALIGN MAX MCC Plus4 model.
“The first step in our innovation process at Golf Pride is asking one simple question – what is going to help golfers improve and reach their goals? When we hear feedback from players that they like the concept of a new technology like ALIGN MAX and want to try it in a different style or size, the engineers in our Global Innovation Centre begin a rigorous research, design and testing process to execute that vision,” said James Ledford, president of Golf Pride. “With this line extension, we aim to give golfers who prefer a firmer grip feel or a larger grip size the opportunity to game ALIGN MAX.”
