Cobra Golf has unveiled its new range of OPTM metalwoods – featuring POI (Product of Inertia) shaping and adaptive weighting as well as H.O.T. Face and FUTUREFIT33 technologies.
The new low-POI design of each OPTM driver – which is delivered through improved shaping and adaptive weighting – works with Cobra’s other technologies to reduce shot dispersion by up to 23%. Unlike moment of inertia (MOI), which is a measure of how resistant a clubhead is to twisting on off-centre hits on the vertical and horizonal axes, POI measures how a clubhead rotates diagonally across all axes at once. For that reason, a high MOI is desired to correct off-centre hits while a low POI is desired to deliver more accurate shots that don’t create as much gear effect. The result is tighter dispersion.
“MOI is still important, but POI is the next frontier in terms of overall accuracy,” said Jose Miraflor, VP of product architecture and consumer connections at Cobra Puma Golf. “In design, we want to increase MOI (stability) while also reducing POI (3D twisting). POI finetunes forgiveness into directional consistency as it allows the clubhead to rotate more naturally with your swing. If you’re playing a 10k driver but wonder why hits on the high toe, for example, are still producing noticeably wild results, it’s probable your driver has a high POI design, which is a common fault of many current high MOI models.”
Each driver in the OPTM family (RRP £479) features unique AI-optimised POI shaping to increase rotational stability as well as AI-optimised adaptive POI weighting for enhanced centre of gravity (CG) placement. Clubhead shapes are more rounded to place the CG more in the centre of the clubhead, while AI-optimised external weights are placed in new locations with the goal of producing the lowest POI possible.
The LS driver, which features a tour profile and tends to work best for faster swing speeds, features weight ports in the high toe, mid-heel and back – with 11g, 7g and 3g moveable weights. The X model features a tour-preferred profile and weight ports in the mid-high toe and back with 11g and 3g moveable weights. The Max-K, the most forgiving of the four models with the highest MOI, features an oversized profile for maximum forgiveness and a fixed 11g rear weight. The Max-D, which is aimed at players who desire slice correction, features a lightweight design, built-in draw bias, and oversized profile with a fixed 11g weight in the heel area of the clubhead.
The OPTM family also features Cobra’s patented FUTUREFIT33 Adjustable Hosel System – which allows for 33 unique loft and lie settings that can be adjusted independently.
All four OPTM drivers also feature a multi-material construction with a lightweight gloss carbon crown and lightweight titanium frame. A forged face insert with H.O.T. Face Technology with 15 hot spots across the clubface delivers a higher CT across the face for more robust distance and ball speeds.
The OPTM MAX-K and MAX-D drivers are also available in a women’s edition – featuring a black gloss crown and sole with gloss silver and mint green accents.
Complementing the driver lineup are fairway metals featuring the same innovative technologies – including adaptive POI weighting, FUTUREFIT33, and H.O.T. FACE. The new OPTM fairway metals are available in three models – LS, X, and MAX.
The OPTM LS Titanium Fairway (RRP £349) is designed to provide a combination of maximum ball speed and accuracy with the deepest face and lowest spin rates of the three OPTM models. Three moveable weights – 3g, 11g and 14g – in the rear, heel and toe areas allow for optimised POI and customised performance while a low and forward CG location yields the fastest speed in the fairway family. Other features include FUTUREFIT33 technology, which provides 33 loft and lie combinations for ball flight tuning, and variable thickness H.O.T. Face technology for improved launch and faster ball speeds on off-centre strikes.
The OPTM X Fairway (RRP £299) provides the most balanced combination of fast speed and forgiveness of the three fairway models. It has a mid-CG location and medium face height with 3g and 17g moveable weights in the rear and toe areas of the clubhead.
The OPTM MAX Fairway (RRP £299) is designed to provide the most forgiveness with draw bias. It has a back and heel-biased CG and the shallowest face of the three models. Weight ports in the rear and heel positions with 14g and 3g moveable weights allow for customised performance. The OPTM MAX is also available in a women’s model.
Finally, the OPTM hybrids (RRP £249) feature updated shaping that includes a slightly larger address profile and shallower face height for easier launch and optimised trajectory.
Adaptive weighting and H.O.T. FACE technology make the OPTM hybrids faster and easier to launch than previous models, and they also feature FUTUREFIT33 technology. They are available in 19-28-degree lofts for men and 21-31-degree lofts for women.
