Callaway announces new Paradym Ai Smoke woods and irons

Callaway has unveiled its new family of Paradym Ai Smoke drivers, fairway woods, irons and hybrids.

Designed with extensive player data, the range features new Ai Smart Face technology to create sweet spots across the entire face.

The Paradym Ai Smoke drivers (RRP £569) continue Callaway’s Ai journey, featuring the most sophisticated face the brand has ever created from a combination of player data and machine learning. The Ai Smart Face optimises driver performance using swing dynamics from thousands of golfers. By leveraging Ai and machine learning, these swing dynamics are used to create more than 50,000 virtual face prototypes, optimising performance for each head shape.

With Ai Smart Face technology, micro deflections are activated upon impact, helping to optimise launch and spin on off-centre shots. The result is sweet spots not just in the centre, but all over the face.

The 360° Carbon Chassis has been refined to promote increased weight distribution by adding an internal titanium support structure, reducing its weight by 15%. This mass has been redistributed into the head to improve launch conditions and boost forgiveness.

Four driver models are available: Ai Smoke MAX is suited for every level of player with a forgiving shape and adjustable perimeter weighting for up to 19 yards of shot shape correction; MAX D is built with high MOI and a generously stretched profile for players looking for shot shape correction; Triple Diamond is for better players looking for increased workability; and MAX Fast promotes lightweight, easy-to-swing performance.

Meanwhile, the Paradym Ai Smoke fairway woods (RRP £379) also feature Ai Smart Face technology with the same multiple sweet spot design as well as a refined carbon chassis and Tungsten Speed Cartridge which pushes the centre of gravity low and forward for improved launch and distance. Four models – Ai Smoke MAX, MAX D, Triple Diamond and MAX Fast – are available.

In the Paradym Ai Smoke hybrids (RRP £299), shallower profiles in three models aid launch while Ai Smart Face and Tungsten Speed Cartridge technology are combined to deliver maximum distance with tight dispersion.

Finally, the Paradym Ai Smoke irons (RRP £899 (six irons)) promote exceptional distance, tight dispersion into the green, and optimal launch in a modern construction. The new shape consists of longer blade lengths, thinner toplines, and optimised sole widths to create a forgiving, yet streamlined look at address. An all-new Dynamic Sole Design features a pre-worn leading edge with variable bounce that cuts through the turf efficiently. Three iron models – Ai Smoke, Ai Smoke HL and MAX Fast – complete the new family.