Building on decades of golf ball innovation, Titleist has unveiled its 2025 Pro V1 and Pro V1x golf balls – engineered to deliver more speed off the tee, more control with irons, and more spin with wedges.
The new models (RRP £52 per dozen) feature a faster high gradient core – reformulated to maintain low long game spin, increase ball speed, and add spin on shots into and around the greens.
“The golf ball has to do everything,” said Frederick Waddell, Titleist’s director of golf ball product management. “It’s never just about maximising one area – golfers need performance on every single shot. Each of our golf ball models is optimised for distance off the tee, and with 2025 Pro V1 and Pro V1x in particular, we’ve realised a speed gain while unlocking even better iron and wedge performance – all of which will help players shoot lower scores.”
“We’re always trying to improve the golf ball in some way, and it’s all driven by golfer feedback,” said Mike Madson, vice president of Titleist golf ball R&D. “We start by talking with the best players in the world, who help us define what better is for both Pro V1 and Pro V1x. The goal is to help golfers score better, and to do that, we’re going to use every tool we have in the toolbox.”
The solution for the newest generation of Pro V1 and Pro V1x was found in the chemistry of the high gradient core. Through a complete core reformulation, Titleist engineers were able to steepen the so-called spin slope – maintaining low spin off the tee while increasing spin with the scoring clubs. Combine that with a measurable gain in ball speed, and the result is a product that is demonstratively better than its predecessor.
The new models, which will be available worldwide on January 25, were officially launched on the PGA Tour last October at the Shriners Children’s Open.
“What’s really inspiring is the fact that one idea opens the door for the next,” said Jeremy Stone, Titleist’s senior vice president of golf ball marketing and US sales. “The New Pro V1 and Pro V1x build upon innovations introduced in 2023, which improve upon our efforts in 2021 and 2019. There are no shortcuts. I think what golfers will see in 2025 Pro V1 is a product of constant innovation, and one we know is better than what came before it.”
Pro V1 features a new, faster high gradient core, which produces more speed along with increased iron and wedge spin. Its spherically tiled, 388 tetrahedral dimple design optimises distance and delivers a penetrating and consistent flight.
Meanwhile, Pro V1x features a new faster high gradient dual-core, which delivers more speed and increases spin on approach shots. Pro V1x’s spherically tiled 348 tetrahedral dimple design is optimised for high flight with even more consistency.
Both models are equipped with a speed amplifying high-flex casing layer, which contributes to low long game spin, and the soft cast Urethane Elastomer Cover provides increased greenside spin.