Titleist introduces new TruFeel balls

The latest Titleist TruFeel golf ball (RRP £26 per dozen) is set to offer long distance and increased greenside spin, with an ultra-soft feel, thanks to advancements in core and cover technologies.

A new TruTouch core combines long distance and fast ball speeds with a soft feel – while the thicker, softer 3.0 TruFlex cover delivers increased greenside spin for more short game control. TruFit aerodynamics give golfers a penetrating, low ball flight and long distance with a unique, spherically tiled 376 tetrahedral dimple design.

“TruFeel has always been a very soft and very long golf ball, and those are important performance attributes to the TruFeel player,” said Jeremy Stone, vice president of Titleist golf ball marketing. “With the newest generation of TruFeel, golfers are going to find an even better performing golf ball that maintains its feel and profile along with the ball-to-ball quality and consistency expected from every Titleist model.”