Peter Jones – the new owner of American Golf – has given his support to the team behind golf ball cleaning device SWISH, alongside fellow investors Touker Suleyman and Gary Neville, following an appearance on Dragons’ Den.
SWISH secured a triple-Dragon deal on the BBC show – with Peter, Touker and Gary each offering £30,000 for 10% equity. Ben and Natalia Reeves, the founders of SWISH, accepted the combined £90,000 investment for 30% of the business.
The partnership has already moved into its next phase, with SWISH – a compact golf ball cleaning device designed to help golfers get the best performance from every shot by having a clean golf ball – now available to buy online at American Golf.
Ben said: “We are delighted to have secured investment on Dragons’ Den and the backing of Peter, Gary and Touker has given us a great platform to build on. This partnership, combined with online presence at American Golf, is a huge moment for SWISH.”
