SEVE Collection has launched The Heart of SEVE, the first release from its Shield Collection created for the 2027 Ryder Cup at Adare Manor.
Unveiled with a year to go before the opening tee shot in Ireland, the collection places Seve Ballesteros at the heart of its design, both symbolically and physically.
On each item, Seve’s silhouette sits discreetly behind the official Ryder Cup emblem, and the detail will feature throughout SEVE Collection’s Ryder Cup range of polos, midlayers and headwear.
The concept was inspired by the team at the 2025 Ryder Cup at Bethpage Black, where Europe’s players wore garments marked internally with a tribute to Seve.
The Heart of SEVE is the first of three Shield Collection drops planned in the buildup to the event in September 2027.
Sebastian Billing, CMO at SEVE Collection, said: “The Heart of Ryder Cup is about putting Seve exactly where we believe he belongs. The hidden icon behind the Ryder Cup emblem is a small detail, but it carries the whole idea of the collection.
“This first drop is about Seve the player – the heart, the instinct, imagination and competitive fire people remember when they think of him in the Ryder Cup. We wanted the collection to carry that connection without overstating it.”
SEVE Collection is an official licensee of the 2027 Ryder Cup, which will mark 100 years since the first match was played in 1927.
Javier Ballesteros, president of the Seve Ballesteros Foundation, said: “My father understood what the Ryder Cup meant to European golf. He loved playing for Europe and believed completely in what the team could achieve.
“To see the SEVE icon placed behind the Ryder Cup emblem is very special for our family and the foundation. It is understated, but the meaning is clear. His connection with the Ryder Cup remains part of his story and part of the competition’s history.”
