McLaren has announced the launch of a new venture, McLaren Golf.
Bringing together the shared high-performance philosophy of McLaren Racing and McLaren Automotive, the new venture is aiming to deliver a new benchmark for golf equipment – engineered to McLaren’s standards inline with their work in motorsport and supercars.
Neil Howie, CEO of McLaren Golf, said: “McLaren Golf is a high-end, engineering-led venture which goes beyond the equipment. We’re building a brand grounded in McLaren’s high-performance DNA and embedding it in a new sporting arena. We’ve hired some of the best minds in engineering and combined them with leading figures from the golf world to create an innovation-led company that pushes the limits of what golfers can expect from their equipment. We can’t wait to see our ambition come to life on the course this year.”
Nick Collins, CEO of McLaren Automotive, said: “McLaren has always turned technical excellence into extraordinary experiences. We’re bringing that same philosophy and applying it to our new venture, McLaren Golf. We’re creating equipment that is beautifully engineered, meticulously refined and unmistakably McLaren.”
Zak Brown, CEO of McLaren Racing, added: “At McLaren Racing, we’re driven by performance and the pursuit of excellence in everything we do. Taking our benchmark-setting engineering standards from the grid to the golf course feels like a natural step, and one that opens the McLaren brand to a new audience.”
The first McLaren Golf products will be launched on April 29.
