Fresh idea

Vertical Groove three wood
RRP: £229

Hot on the heels of its big brother, the Vertical Groove Driver, a Vertical Groove three wood will be available in the UK this month. Used on the PGA Tour Champions by John Daly, Rocco Mediate, Mark Calcavecchia and 2017 US Senior Open winner Kenny Perry, the new three wood features a 180cc head and creates a distinctive sound while its standout feature, its 17 vertical grooves, reduces spin at impact for a straighter ball flight compared to traditional horizontal grooves. Additional Vertical Groove fairway woods, including a five wood and a hybrid, are due to launch later in 2018.