ECCO and Erik van Rooyen join forces on fresh BIOM H4 collaboration
ECCO GOLF is once again paying homage to the individual style and flair of brand ambassador Erik van Rooyen with the launch of a second signature edition shoe.
The new iteration of the BIOM H4 shoe showcases Erik’s passion for fashion and music, and features partially redesigned elements for 2023.
The partnership turned heads with the launch of the South African’s first signature edition model in summer 2022, and the new design is equally bold with nods to Erik’s love of guitar, his jogger pants, and his moustache.
“I’m very excited to once again join forces with ECCO GOLF to create another signature edition style,” said Erik. “The previous version we created together was super cool and I received plenty of compliments out on tour. I didn’t think it would be possible to top those, but with this new model I think we’ve done exactly that.
“Anyone that’s seen me play knows that I really enjoy being different and innovative on the golf course, and it’s awesome that the ECCO GOLF team allow me to reflect that in my signature edition styles. To be able to create my own shoe is a real honour, and BIOM H4 is such a great model to do it with.”
The shoe features a reworked upper, notably around the toe area, to produce a sleeker, slimmer look, while the tongue has been completely redesigned to produce a more ergonomic shape that fits more comfortably to the foot.
BIOM H4 continues to feature the BIOM 2.0 last which offers a modern, updated look and feel combined with BIOM NATURAL MOTION Technology that enables the foot to move naturally, close to the ground, and forms like a second skin around the foot.
Powered by state-of-the-art motion technologies, the pioneering ECCO MTN GRIP outsole includes three sections to provide the ideal blend of traction, stability, and rotational support, while ECCO FLUIDFORM Direct Comfort Technology ensures a finely tuned balance of cushioning and rebound.
Wrapping around the foot from the outsole to the midsole, the shoe features X-TENSA technology, which connects the T.PU element on the side of BIOM H4 with the lace system to enhance lateral stability.
The shoe’s uppers are crafted from premium, durable, and thin ECCO Performance Leather, made in ECCO’s own tanneries, providing natural protection from wind and water. This is enhanced with 100% waterproof and breathable GORE-TEX technology that keeps feet dry and comfortable in all conditions.