BIG MAX has brought together years of development work and SoftGuard PU in its new Prime golf bag collection.
Meeting the brand’s standards for robustness, durability and long-term performance, the new bags feature SoftGuard PU – which is scratch and abrasion resistant, water repellent, and easy to clean. The material also remains structurally stable and durable, preserving its shape and surface over time, while feeling soft and luxurious to the touch.
The range includes the Dri Lite Prime, Dri Lite Hybrid Prime, and the Dri Lite Silencio Prime bags.
“With Prime, we never wanted to develop a bag that simply looked good. From the very beginning, our goal was to create a material that solves a real design challenge,” said Maxi Reiter, head of marketing at BIG MAX. “SoftGuard PU is softer than standard PU and more durable at the same time. That is not a compromise, it is focused material development. That is exactly what drives us – creating products that prove themselves in use.”
