TaylorMade and Tiger Woods launch new Sun Day Red brand

TaylorMade Golf and 15-time major champion Tiger Woods have extended their partnership to launch lifestyle brand Sun Day Red.

Part of the TaylorMade Golf Company, Sun Day Red will be a stand-alone brand with a dedicated team of designers and staff, as well as its own headquarters in San Clemente, California.

The new brand will focus on premium apparel and footwear, working closely with Tiger to mine his extensive knowledge.

“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,” said Tiger. “There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world. Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it’s on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make. TaylorMade Golf has been a great partner on the equipment side. They have the best people who I deeply trust, and they can bring this to life like no one else.”

David Abeles, TaylorMade president and CEO, said: “We are honoured that Tiger has trusted us with expanding our partnership to create an iconic brand led by the greatest athlete in the history of our sport. TaylorMade is proud to launch the Sun Day Red brand with Tiger’s expertise guiding the collaboration with our talented team of designers, marketers and industry leaders. This is a historic day for TaylorMade, Tiger and the game of golf and we are humbled to be a part of it.”

Sun Day Red will launch its first line of apparel for men on May 1 in the United States and Canada.